The liquor and alcoholic drinks industry has been evolving in recent years to see a shift for many drinkers to craft brewers and distillers making higher quality products. One of the latest entrants in the liquor industry is the Holland Township, Michigan based Coppercraft Distillery that has become successful in the local area as a producer of gin and rum drinks. Established in 2013, Coppercraft Distillery has just seen a major investment by the Dick DeVos backed Windquest Group that should see the company available to a greater number of customers across the U.S., MLive reports.
Understanding the move into the liquor industry of Dick and Betsy DeVos is easy as the married couple have seen a greater number of business interests since establishing Windquest and taking a lesser role at AmWay. The growth of Windquest Group has taken place for DeVos as the growth of the Dick and Betsy DeVos Foundation continues to grow alongside that of the business interests of the AmWay business executive.
Dick has always been interested in exploring different areas of business that push him to find new areas of interest and experience new concepts; a good example of this is the purchase of the Orlando Magic NBA franchise in 1991, which saw the DeVos family place Dick in charge of the company in a bid to find success, Wikipedia reports. Business success has allowed Dick and Betsy DeVos the opportunity to share their wealth with good causes, such as the more than $22 million donation to the Kennedy Arts Center to prolong the life of the arts management program at the center.
The arrival of Windquest Group as a major source of funding for Coppercraft Distillery should see many of the objectives of founder Walter Catton III achieved with a great level of success. Windquest Holdings has already taken control of a number of companies in different industries, including a successful wine and food company that has given Dick experience of working in the industry. The initial application for a liquor license has already been approved and will be followed by a further review of the takeover by Dick DeVos.